Our client is one of the world's most popular internet destinations. Their world-class services includes mail, messaging, search, groups, shopping and finance throughout the globe.
When they outgrew their premises Midas create a campaign to reassure investors, staff, suppliers and advertisers that they were moving to invest in their future.
The new building is famous for its architecture – specifically its shape.
The theme ‘Smile – we're moving’ emulating the building shape to create a smiling mouth.
The Smile campaign was dedicated to making employees feel motivated, excited and secure about moving to this new environment. It was rolled out across a number of internal and external touchpoints such as a micro-site, regular e-newsletter, posters and moving cards.