GE is one of the largest companies in the world and the energy division provides global power generation, tools and technologies.
When GE bought Sondex, a manufacturer of oilfield technology tools, Midas was commissioned to re-generate their comprehensive suite of sales brochures and presentations.
We won the pitch because, as well as reformatting the existing sales tools, we believed there was a huge opportunity to create a suite of communication materials that were more focused, smaller in size, more sales oriented, easier to understand and digitally compatible.
The finished items are attention grabbing and easy to navigate. They also lend themselves to traditional print for exhibitions and face-to-face, as well as interactive pdf formats for web downloads and emails.
GE global communications in the US not only approved the new style but suggested they use it to demonstrate a good understanding and use of the corporate brand in presentation, written style and design.