The Midas Buzzpoints process adds meaning to any piece of communication. It not only applies to a whole campaign but equally importantly applies to every piece of work we do. A single website or brochure will engage the audience in a journey of aspiration, interaction and fact finding. The creativity, navigation and key messaging needs to focus on audience buzzpoints throughout that communication.
Ensures every message drives the audience towards action.
Midas Buzzpoints is a proprietary process which identifies, evaluates and capitalises on every relevant message and the navigation process. The result enhances the audience experience and encourages them to take action.