OUR VIEWPOINT

Andrea Thompson
Making Waves at the Communication Directors’ Forum 2010

Article by Andréa Thompson - 13 May 2010

We are all wondering what David Cameron’s coalition government will bring in terms of business stability and growth. One thing is certain; managing change and keeping employees engaged remains the number one priority for communication professionals.

This year’s  Communication Directors' Forum will be taking place on board the cruise ship Arcadia on 16-19 June. We will be there, talking to prospects about the challenges they face and sharing our own experiences in employee engagement, change management and the impact these key areas have on brand.

Given the importance of managers’ communications skills in the change process, we will also be sharing with delegates our Midas ACE TM  (Advancing Communications Expertise) product; a series of interactive training modules covering important skills that managers should acquire to excel in their daily roles. Topics such as Communicating Change, Team Briefing and Listening Skills are part of this suite of modules which are delivered in both face-2-face and e-Learning formats.

More information about Midas ACE TM

This will be the seventh year I have attended the Forum, my first since joining forces with Midas so for existing contacts and prospects alike, I’m very much looking forward to seeing you and catching up. andréa@midas.uk.com

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Andréa joined Midas on 01 March 2010 as a board director responsible for engagement and change. She has wide experience in strategic branding, change and people engagement and has worked with some of the world’s largest organisations to help them improve performance and achieve objectives.  Andréa successfully managed own consultancy Marmalade, prior to joining forces with Midas, helping blue chip clients such as Deutsche Post DHL, GlaxoSmithKline and Legal & General implement successful change campaigns. Prior to that Andréa was Managing Director of Perceptor, a brand and communications agency which she led, inspired and developed from a fledging business into a successful entity within the Triangle Group.

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