ORM is a relatively new industry but has been brought to the forefront of professionals’ consciousness due to the overwhelming and many times unpredictable nature of both professional journalistic content and amateur user-generated content (or UGC), the latter of which there is far more, and not the least because of the wide number websites that offer such an opportunity to visitors, typically with very low barriers to entry - often just by creating a screen name, registering one's birthday and a geographical location, and providing a valid email address to complete the account-creation process.
94 words – 602 characters. Source wikipedia
(In this case, ORM means Online Reputation Management of course. Midas consider ORM as part of the Midas TouchPoints process).