Campaigns Archives

FSC GUIDE BOOK

When Saint-Gobain acquired FSC accreditation they wanted a quick piece of communication to employees and customers. FSC accreditation was an important achievement for Saint-Gobain, we injected meaning by creating an inspiring book taking employees and customers through the FSC journey. It explained FSC accreditation and the relevance to Saint-Gobain. The book motivated employees and gave them the confidence to tell the story to customers – adding value to the overall Saint-Gobain proposition. The project included:

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EDUCATION SALES KIT FOR INTERFACE

Interface is the world’s leading designer and manufacturer of sustainable carpet tiles. Their customers were mainly designers and architects and the brand is very well respected. Our challenge was to help take the market lead in Education where customers have completely different purchasing motivations. Using Midas Buzzpoints and Touchpoints we promoted Interface as EXPERTS in Education flooring with a bespoke range of products. Our theme REDEFINING SPACE FOR EDUCATION positioned Interface as thought leaders. We

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GE ENERGY – SALES BROCHURES

GE Energy provides global power generation, tools and technologies. We were commissioned to re-generate their comprehensive suite of sales brochures and presentations for oilfield technology. We won the pitch because we saw the opportunity to create something more focused, sales oriented, easy to follow and digitally compatible. We used the GE literature standards as the platform for the design, creating inventive images of the products and flagging key sales messages throughout. We rationalised the content

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LAUNCHING THE KLEENWIPE SERVICE

Safetykleen is a leading supplier of parts washing services to car showrooms and garages. We won a strategic pitch using the Midas Buzzpoints process to launch their new cleaning cloth service in France. We branded the onsite dispensing unit the KLEENWIPE SERVICE POINT with impactful branding based around the Kleenwipe cloth. The strapline OUR SERVICE MAKES YOURS SHINE introduced their point-of-difference and the strong identity and graphics worked across all of the marketing collateral at

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LIFE – REWARD & RECOGNITION

pwc had a low uptake of their reward and benefit programme coupled with a lot of late submissions. Employees didn’t understand the complex scheme and younger people didn’t think it was relevant to them. We wanted employees to see that pwc rewards could improve their leisure and family time, as well as their working life. The ‘Life – enjoy its benefits’ campaign streamlined the many messages and clustered the information by lifestage with benchmarked fictitious

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MOVING CAMPAIGN FOR MSN

MSN is one of the world’s most popular internet destinations. When the UK team outgrew their premises, Midas created a moving campaign dedicated to making employees feel motivated, excited and secure about moving to this new environment. The new MSN building is famous for its architecture – specifically its shape. So our SMILE – WE’RE MOVING concept emulated the building’s shape to create a smiling mouth. We used the soft colours of the MSN butterfly

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Corporate Identity for AIM Business

Enteq Upstream is a growing global AIM business selling products and technologies to oil and gas customers. Creating a corporate identity for this fledgling business had create the right tone of voice to investors, employees, acquisitions and prospective customers. The Enteq Upstream logo style is clean and straightforward to appeal to the engineering market. The colour and design style is clean and refined to represent a technology driven high performance business, and the corporate architecture

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