Norton is the world’s largest abrasive brand with 1000’s of products in 32 different countries. Over time the brand offer had become disparate and difficult to understand. Customers were confused and employees were uninformed. We created a new design style and brand expression across all merchandising, marketing communications and packaging throughout Europe. We reinforced Norton’s global position as brand leader and technological innovator. The newly defined visual identity underpins the brand values and effectively segments


The Pemberton approach is to create value by drawing on the team’s proven sector understanding to provide active management and strategic vision.  We created their new website – the main marketing piece for the business.  Expressing the team’s expertise gave the site meaning and the value came from the level of benefits brought through in their hands-on approach. We structured the site to focus on key areas of competence, used an ‘intelligent and trusted’ tone


Bridge Investments had a typical IFA website with business like images and a lot of information. They also had very low traffic and rarely updated their site. They wanted a more approachable image and to build an information portal with regular legal updates, financial insights and news articles. We used the Bridge Investments logo graphic to create a series of illustrations representing different topics throughout the site. These are balanced with serious images and an


Safetykleen is a leading supplier of parts washing services to car showrooms and garages. We won a strategic pitch using the Midas Buzzpoints process to launch their new cleaning cloth service in France. We branded the onsite dispensing unit the KLEENWIPE SERVICE POINT with impactful branding based around the Kleenwipe cloth. The strapline OUR SERVICE MAKES YOURS SHINE introduced their point-of-difference and the strong identity and graphics worked across all of the marketing collateral at


The Safetykleen website had low traffic, low search credentials and limited click-throughs from the landing page. To attract large corporations as well as their main customer base of independent garage owners, Safetykleen needed a new site with a good customer experience to reposition the business and gain valuable on-line leads. Positioning Safetykleen as thought leaders in waste oil compliance appealed to all professions and raised customer perception of the business. With Midas Buzzpoints we mapped


MSN is one of the world’s most popular internet destinations. When the UK team outgrew their premises, Midas created a moving campaign dedicated to making employees feel motivated, excited and secure about moving to this new environment. The new MSN building is famous for its architecture – specifically its shape. So our SMILE – WE’RE MOVING concept emulated the building’s shape to create a smiling mouth. We used the soft colours of the MSN butterfly

Corporate Identity for AIM Business

Enteq Upstream is a growing global AIM business selling products and technologies to oil and gas customers. Creating a corporate identity for this fledgling business had create the right tone of voice to investors, employees, acquisitions and prospective customers. The Enteq Upstream logo style is clean and straightforward to appeal to the engineering market. The colour and design style is clean and refined to represent a technology driven high performance business, and the corporate architecture