NORTON BRAND REVITALISATION

Norton is the world’s largest abrasive brand with 1000’s of products in 32 different countries. Over time the brand offer had become disparate and difficult to understand. Customers were confused and employees were uninformed. We created a new design style and brand expression across all merchandising, marketing communications and packaging throughout Europe. We reinforced Norton’s global position as brand leader and technological innovator. The newly defined visual identity underpins the brand values and effectively segments