HOME DÉCOR INTERNATIONAL
NEW BRAND CREATION
TARGETED PRODUCT RANGE WITH NEW CATEGORY OPPORTUNITIES ACROSS EUROPE
Home Décor’s huge range of sliding doors and components had different value propositions in each of its three European markets. Creating a brand that was exclusively from Italy and provided innovative design features appealed to discerning, fashion forward consumers across Europe. The name Domalti derives from Italian living and the strap line LIVING INSPIRATION represents the ‘feeling’ that these consumers want from their home environment. The double D logo creates the mark of an exclusive brand and the sliding black device is used for key communication representing the product design. The imagery portrays uncluttered lifestyle environments and then pinpoints design innovations and key styling.
The PROJECT INCLUDED: Brand workshop, Brand strategy, Architecture and positioning; name and strapline, Brand identity, Design style, Brand guidelines.