SALES TOOL KIT TO TARGET THE EDUCATION MARKET
A NEW BRAND WITH RATIONALISED PRODUCT RANGE AND NEW CATEGORY OPPORTUNITIES IN EUROPE
Interface is the world’s leading designer and manufacturer of sustainable carpet tiles. Their customers were mainly designers and architects and the brand is very well respected. Our challenge was to help take the market lead in Education where customers have completely different purchasing motivations. Using Midas Buzzpoints and Touchpoints we promoted Interface as EXPERTS in Education flooring with a bespoke range of products. Our theme REDEFINING SPACE FOR EDUCATION positioned Interface as thought leaders. We created a sales tool kit to represent Interface carpet tiles as the best creative answer, improving the learning environment, and with sustainable solutions.
The campaign included: Theme, Midas Buzzpoint & Touchpoints, Tool kit portfolio, Bespoke product range sampler, Sales brochures for each education level, Product brochure, Case study folder, Case studies, Presentation, Advertising, Sales training module, Web space.