A BOOK EXPLAINING THE BENEFITS TO SGA OF FSC ACCREDITATION
A LEAVE-PIECE FOR CUSTOMERS AND A CLEAR FRAMEWORK FOR EMPLOYEES
When Saint-Gobain acquired FSC accreditation they wanted a quick piece of communication to employees and customers. FSC accreditation was an important achievement for Saint-Gobain, we injected meaning by creating an inspiring book taking employees and customers through the FSC journey. It explained FSC accreditation and the relevance to Saint-Gobain. The book motivated employees and gave them the confidence to tell the story to customers – adding value to the overall Saint-Gobain proposition.
The project included: Midas Buzzpoints, Copywriting and Design.