GE ENERGY – SALES BROCHURES

• Client:
  GE

GE Energy provides global power generation, tools and technologies. We were commissioned to re-generate their comprehensive suite of sales brochures and presentations for oilfield technology.
We won the pitch because we saw the opportunity to create something more focused, sales oriented, easy to follow and digitally compatible. We used the GE literature standards as the platform for the design, creating inventive images of the products and flagging key sales messages throughout. We rationalised the content to half its original size, ensuring we told an understandable and compelling story. Our work is now being used by the US brand guardians to illustrate how communication can be ‘on-brand’ and effective.

The project included: Structure, Copywriting, Design and Production of a suit of brochures and sales presentations.