NEW PRODUCT DEVELOPMENT
THE TEST LAUNCH OF SQUIDGERS IN TESCO SOLD 300% OVER TARGET
Kellogg’s Screamin’ Fruit were a range of new lunch box snacks high in natural fruit content, with a proposition of INTERACTIVE, ACTION PACKED FRUIT SNACK SENSATIONS FOR KIDS. Interactivity was the unique quality. We created product names and graphics to depict their playful nature. For example Squirters burst in the mouth with yummy fruit puree. The Screamin’ Fruit characters were shown squealing with excitement as they portrayed the product in action. We also appealed to mums with product nutrition, real fruit content and Kellogg’s heritage. Following on from the initial launch we ran an NPD programme to create many more product ideas for development and testing.
The project included: Invention workshops, Consumer research, Name and logo creation, Character development and Packaging design.