Portfolio

LAUNCHING THE KLEENWIPE SERVICE

  • Client:
    SAFETYKLEEN EUROPE
  • Project:
    PRODUCT LAUNCH CAMPAIGN
  • Result:
    NOW A MAIN SALES SERVICE BEING ROLLED OUT ACROSS EUROPE

Safetykleen is a leading supplier of parts washing services to car showrooms and garages. We won a strategic pitch using the Midas Buzzpoints process to launch their new cleaning cloth service in France. We branded the onsite dispensing unit the KLEENWIPE SERVICE POINT with impactful branding based around the Kleenwipe cloth. The strapline OUR SERVICE MAKES YOURS SHINE introduced their point-of-difference and the strong identity and graphics worked across all of the marketing collateral at every touchpoint.

The project included: Branding, Midas Buzzpoints, Comms strategy, Website, Literature, Animation, Sales tool kit, Promotional items.

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