EMPLOYEE ENGAGEMENT CAMPAIGN
40% INCREASED EMPLOYEE UPTAKE BEFORE DEADLINE
pwc had a low uptake of their reward and benefit programme coupled with a lot of late submissions. Employees didn’t understand the complex scheme and younger people didn’t think it was relevant to them. We wanted employees to see that pwc rewards could improve their leisure and family time, as well as their working life. The ‘Life – enjoy its benefits’ campaign streamlined the many messages and clustered the information by lifestage with benchmarked fictitious characters enjoying pwc benefits, enriching their leisure time. Midas Touchpoints enabled pwc to improve two way communications with employees and save print costs by using more convenient interactive digital methods.
The branding project included: Midas Touchpoints analysis and campaign plan. Proposition, name and strapline. Messaging structure and categorisation. Call to action via: Posters, Email countdown. Communication via: Webinars categorised by lifestage, Digital literature, Printed literature, Intranet pages, Technical manual, Personal statements.