Portfolio

MOVING CAMPAIGN FOR MSN

  • Client:
    Microsoft
  • Project:
    EMPLOYEE ENGAGEMENT CAMPAIGN
  • Result:
    Positive focus point for employees, stakeholders and suppliers

MSN is one of the world’s most popular internet destinations. When the UK team outgrew their premises, Midas created a moving campaign dedicated to making employees feel motivated, excited and secure about moving to this new environment. The new MSN building is famous for its architecture – specifically its shape. So our SMILE – WE’RE MOVING concept emulated the building’s shape to create a smiling mouth. We used the soft colours of the MSN butterfly to brighten the smile and the design style using a number of ‘smiley’ elements and ‘happy’ key messages.

The project included: Name, Logo, Design style, Comms plan, Website, Newsletter, Posters, Screen savers, Email bulletins and Moving cards.