PRODUCT LAUNCH VIDEO
GREAT TOOL FOR EXHIBITIONS AND A VIRAL CAMPAIGN
Norton Quantum is a ground breaking new range of cutting and grinding wheels for foundry, rail and ship building. Competitive brands already had high impact viral videos in the market with impressive claims. Our theme mimicked a super hero movie trailer with the Norton Quantum products FAST CUT, LONG LIFE and ULTIMATE TECHNOLOGY making up the QUANTUM FORCE. The story starts with the arch-nemesis of cutting and grinding taking over the world. The Quantum force is deployed to combat these problems and save the world. As the story works through the super hero descriptions, live footage with proof points show how each product is more effective than any other product on the market. Take a look at the video.
The project included: Concept, Storyboard, Script, Filming, Animation, Voiceover, Editing.