PEMBERTON WEBSITE
- Client:
Pemberton Capital Advisors
- Project Url:
The Pemberton approach is to create value by drawing on the team’s proven sector understanding to provide active management and strategic vision. We created their new website – the main marketing piece for the business. Expressing the team’s expertise gave the site meaning and the value came from the level of benefits brought through in their hands-on approach. We structured the site to focus on key areas of competence, used an ‘intelligent and trusted’ tone of voice and a modern sharp creative style, whilst the people imagery showed the team as approachable – working at their desk and engaging with the camera. The overall impression was that of an intelligent entrepreneurial business with a trusted and reliable backbone.
The project included: Structure, Copywriting, Web design and programming. CMS and SEO training.