Pemberton Capital Advisors
- Project Url:
A website that tells the business story
The Pemberton approach is to create value by drawing on the team’s proven sector understanding to provide active management and strategic vision. We created their new website – the main marketing piece for the business. Expressing the team’s expertise gave the site meaning and the value came from the level of benefits brought through in their hands-on approach. We structured the site to focus on key areas of competence, used an ‘intelligent and trusted’ tone of voice and a modern sharp creative style, whilst the people imagery showed the team as approachable – working at their desk and engaging with the camera. The overall impression was that of an intelligent entrepreneurial business with a trusted and reliable backbone.
The project included: Structure, Copywriting, Web design and programming. CMS and SEO training.