The Hare and the Tortoise

  • Client:
    Friends Life
  • Project:
    Interactive presentation using animated characters
  • Result:
    A legendary presentation

Designed for use by a live presenter within an IFA Road Show environment, where a number of financial product providers ‘compete’ for audience attention. The brief was to create a presentation that would overshadow regular PowerPoint and remain in the audience minds long after the event.

We used the hare and tortoise fable to create Harry and Terry, animated cartoon characters, who would interact with the live presenter. ‘Harry the Hare’ an ‘old-school’ IFA, running around wildly selling Group Personal Pensions. And the ultra smart ‘Terry the Tortoise’ using the latest technology to sell bigger, faster and more profitably. The cartoon characters, their interaction with the presenter and the use of humor answered the brief perfectly, the presentation is still talked about, years after the event.

The project included: Design concept, Storyboard, Script writing, Character design, Voice-over recording and Character animation.