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CONSISTENT 300% INCREASE TO MONTHLY VISITS
The Safetykleen website had low traffic, low search credentials and limited click-throughs from the landing page. To attract large corporations as well as their main customer base of independent garage owners, Safetykleen needed a new site with a good customer experience to reposition the business and gain valuable on-line leads. Positioning Safetykleen as thought leaders in waste oil compliance appealed to all professions and raised customer perception of the business. With Midas Buzzpoints we mapped potential customer journeys throughout the site to help create relevant navigation, design style and content. The site now represents Safetykleen’s market leadership, shows expertise in many markets and has a bespoke area to help garage owners with their compliance issues.
The web project included: Market analysis, Midas Buzzpoints customer journey analysis and segmentation, Website design, CMS and CSS programming, CMS training and SEO.